APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'book marketing' (14)

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APSS Staff

Selling books is like exercising

Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes y…

Started by Brian Jud

0 Sep 26

APSS Staff

What is your secret weapon?

What is your secret weapon, the one thing you offer that will help your prospects more than anything else they can do? Think of this as a s…

Started by Brian Jud

0 Aug 25

APSS Staff

Asking for a blurb?

Ask nicely in a well-composed, personal email. Don’t send your request by Facebook or Twitter -- email is best, when possible. Here are the…

Started by Brian Jud

0 May 2

APSS Staff

Three major criteria for selling books

The three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, loc…

Started by Brian Jud

0 Apr 23

APSS Staff

Teddy Roosevelt on selling books

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author…

Started by Brian Jud

0 Feb 2

APSS Staff

What is the value of your content?

The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco…

Started by Brian Jud

0 Jan 15

APSS Staff

Define problems before solving them

When generating ideas, solicit problems and not just solutions. People are driven to find solutions quickly, often without a complete and t…

Started by Brian Jud

0 Nov 20, 2016

APSS Staff

Beware the marketing iceberg

The publishing marketplace is like an iceberg. There are visible opportunities (bookstores), making it easy to chart a course. But there ar…

Started by Brian Jud

0 Nov 2, 2016

APSS Staff

Book Endorsement Etiquette.

Generally speaking, you should never have to pay for a book endorsement. Also, if you ask for a book blurb and an author gives you one, be…

Started by Brian Jud

0 Sep 5, 2016

APSS Staff

Questions to ask potential buyers

What if you could wave a magic wand? What would you want to accomplish? This is an excellent question with which to begin. It is broad enou…

Started by Brian Jud

0 Apr 27, 2016

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