APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'book marketing' (10)

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APSS Staff

Teddy Roosevelt on selling books

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author…

Started by Brian Jud

0 Feb 2

APSS Staff

What is the value of your content?

The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco…

Started by Brian Jud

0 Jan 15

APSS Staff

Define problems before solving them

When generating ideas, solicit problems and not just solutions. People are driven to find solutions quickly, often without a complete and t…

Started by Brian Jud

0 Nov 20, 2016

APSS Staff

Beware the marketing iceberg

The publishing marketplace is like an iceberg. There are visible opportunities (bookstores), making it easy to chart a course. But there ar…

Started by Brian Jud

0 Nov 2, 2016

APSS Staff

Book Endorsement Etiquette.

Generally speaking, you should never have to pay for a book endorsement. Also, if you ask for a book blurb and an author gives you one, be…

Started by Brian Jud

0 Sep 5, 2016

APSS Staff

Questions to ask potential buyers

What if you could wave a magic wand? What would you want to accomplish? This is an excellent question with which to begin. It is broad enou…

Started by Brian Jud

0 Apr 27, 2016

APSS Staff

Three lessons from a pencil

“Three lessons from a pencil: 1) Pain always sharpens you, 2) Everything you do leaves a mark, and 3) What’s inside you is useful, not what…

Started by Brian Jud

0 Sep 28, 2015

APSS Staff

Do people buy cars?

“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anythin…

Started by Brian Jud

0 Aug 9, 2015

APSS Staff

Why seek book sales outside of bookstores?

The special-sales market is actually larger in size -- more than twice as large -- than the bookstore market. If you do not seek book sales…

Started by Brian Jud

0 Aug 4, 2015

APSS Staff

Target your promotion

Target your marketing messages to those segments with the highest revenue potential. That may not be the largest segment, but the one that…

Started by Brian Jud

0 Jul 22, 2015

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