APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'Brian Jud' (9)

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APSS Staff

The marketing rule of three

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And…

Started by Brian Jud

0 Feb 15

APSS Staff

Teddy Roosevelt on selling books

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author…

Started by Brian Jud

0 Feb 2

APSS Staff

What is the value of your content?

The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco…

Started by Brian Jud

0 Jan 15

APSS Staff

Are you solving the right problem?

Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t…

Started by Brian Jud

0 Jan 10

APSS Staff

Negotiate with a "poker face"

Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre…

Started by Brian Jud

0 Dec 20, 2016

APSS Staff

Define problems before solving them

When generating ideas, solicit problems and not just solutions. People are driven to find solutions quickly, often without a complete and t…

Started by Brian Jud

0 Nov 20, 2016

APSS Staff

It's not about your book

The non-retail sales process is not about you or your book. Rather, it is about providing your customers and readers with valuable informat…

Started by Brian Jud

0 Nov 12, 2016

APSS Staff

Beware the marketing iceberg

The publishing marketplace is like an iceberg. There are visible opportunities (bookstores), making it easy to chart a course. But there ar…

Started by Brian Jud

0 Nov 2, 2016

APSS Staff

Want an idea for a corporate tie-in for selling your book?

 The Subaru Loves Learning initiative conducts the annual Science Books & Film Prizes for Excellence competition to recognize outstandi…

Started by Brian Jud

0 Oct 1, 2016

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