APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'Brian Jud' (16)

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APSS Staff

Selling books is like exercising

Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes y…

Started by Brian Jud

0 Sep 26

APSS Staff

What is your secret weapon?

What is your secret weapon, the one thing you offer that will help your prospects more than anything else they can do? Think of this as a s…

Started by Brian Jud

0 Aug 25

APSS Staff

Do you shy away from taking a risk?

Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Ita…

Started by Brian Jud

0 Aug 7

APSS Staff

Visualize your special sales occurring

Special sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You…

Started by Brian Jud

0 Apr 6

APSS Staff

Market as a carpenter would

A carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr…

Started by Brian Jud

0 Mar 27

APSS Staff

Experiment with your marketing actions

Leisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen…

Started by Brian Jud

0 Mar 7

APSS Staff

Solve readers' problems and sell more books

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o…

Started by Brian Jud

0 Feb 27

APSS Staff

The marketing rule of three

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And…

Started by Brian Jud

0 Feb 15

APSS Staff

Teddy Roosevelt on selling books

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author…

Started by Brian Jud

0 Feb 2

APSS Staff

What is the value of your content?

The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco…

Started by Brian Jud

0 Jan 15

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