APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'Brian Jud' (13)

← Back to Special Sales
Discussions Replies Latest Activity

APSS Staff

Visualize your special sales occurring

Special sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You…

Started by Brian Jud

0 Apr 6

APSS Staff

Market as a carpenter would

A carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr…

Started by Brian Jud

0 Mar 27

APSS Staff

Experiment with your marketing actions

Leisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen…

Started by Brian Jud

0 Mar 7

APSS Staff

Solve readers' problems and sell more books

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o…

Started by Brian Jud

0 Feb 27

APSS Staff

The marketing rule of three

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And…

Started by Brian Jud

0 Feb 15

APSS Staff

Teddy Roosevelt on selling books

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author…

Started by Brian Jud

0 Feb 2

APSS Staff

What is the value of your content?

The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco…

Started by Brian Jud

0 Jan 15

APSS Staff

Are you solving the right problem?

Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t…

Started by Brian Jud

0 Jan 10

APSS Staff

Negotiate with a "poker face"

Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre…

Started by Brian Jud

0 Dec 20, 2016

APSS Staff

Define problems before solving them

When generating ideas, solicit problems and not just solutions. People are driven to find solutions quickly, often without a complete and t…

Started by Brian Jud

0 Nov 20, 2016

RSS

Social Media

Color House Graphics

Support These Suppliers


© 2017   Created by Brian Jud   Powered by

Badges  |  Report an Issue  |  Terms of Service