All Discussions Tagged 'special sales' - APSS - Association of Publishers for Special Sales2024-03-28T11:55:58Zhttp://community.bookapss.org/group/specialsales/forum/topic/listForTag?groupUrl=specialsales&tag=special+sales&feed=yes&xn_auth=noSpecial sales is not an optical illusiontag:community.bookapss.org,2018-09-27:4097118:Topic:1155322018-09-27T14:05:06.266ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p style="margin: 0in; margin-bottom: .0001pt; tab-stops: 48.9pt;"><span style="margin: 0px; color: black; font-family: 'Times New Roman',serif;"><font size="3"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1802094995?profile=original" target="_self"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/1802094995?profile=RESIZE_320x320" width="200"></img></a> Did you ever see an optical illusion? Initially, you see only one image and you assume that is all there is. Then suddenly, a different image appears. One I remember is an old lady with a big nose (image below). When I…</font></span></p>
<p style="margin: 0in; margin-bottom: .0001pt; tab-stops: 48.9pt;"><span style="margin: 0px; color: black; font-family: 'Times New Roman',serif;"><font size="3"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1802094995?profile=original" target="_self"><img width="200" class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/1802094995?profile=RESIZE_320x320"/></a>Did you ever see an optical illusion? Initially, you see only one image and you assume that is all there is. Then suddenly, a different image appears. One I remember is an old lady with a big nose (image below). When I looked at it a little longer it appeared to be a young woman with her head turned (or you may see it in opposite sequence). Voila! There is more here than first meets the eye.</font></span></p>
<p style="margin: 0in; margin-bottom: .0001pt; tab-stops: 48.9pt;"><span style="margin: 0px; color: black; font-family: 'Times New Roman',serif;"><font size="3"> </font></span></p>
<p style="margin: 0in; margin-bottom: .0001pt; tab-stops: 48.9pt;"><span style="margin: 0px; color: black; font-family: 'Times New Roman',serif;"><font size="3">Doesn’t that remind you of non-bookstore marketing? Initially, people see selling books only through bookstores. Then the moment comes when they say, “I see it. There is another way and that is selling to corporate buyers and through non-bookstore retailers.” That is when real book marketing begins, and sales start to happen.</font></span></p> Are you looking to sell your foreign rights?tag:community.bookapss.org,2018-08-01:4097118:Topic:1158072018-08-01T14:08:31.465ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p>Here are Ten Language Tips from <em>The Book of Useless Information</em>, by Noel Botham</p>
<p> </p>
<ol>
<li>There are about five thousand different languages spoken on Earth.</li>
<li>Chevrolet tried marketing the Chevy Nova in Spanish-speaking countries. It didn’t sell well because “no va” means “doesn’t go” in Spanish</li>
<li>In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water</li>
<li>In Russian, the phrase “Out of sight, out of mind” was…</li>
</ol>
<p>Here are Ten Language Tips from <em>The Book of Useless Information</em>, by Noel Botham</p>
<p> </p>
<ol>
<li>There are about five thousand different languages spoken on Earth.</li>
<li>Chevrolet tried marketing the Chevy Nova in Spanish-speaking countries. It didn’t sell well because “no va” means “doesn’t go” in Spanish</li>
<li>In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water</li>
<li>In Russian, the phrase “Out of sight, out of mind” was translated as “The invisible idiot.”</li>
<li>Rio de Janeiro translates to River of January</li>
<li>The Kentucky Fried Chicken slogan, “Finger-lickin’ good” came out as “Eat your fingers off” in Chinese</li>
<li>The Eskimo language has more than twenty words to describe different kinds of snow</li>
<li>More than 26 dialects of Quichua are spoken in Ecuador</li>
<li>The stress in Hungarian words always falls on the first syllable</li>
<li>In Papua New Guinea, there are villages within five miles of each other that speak different languages</li>
</ol> Look to the future...tag:community.bookapss.org,2018-07-18:4097118:Topic:1158012018-07-18T13:25:01.292ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span style="font-size: 12pt;">According to <em>Fortune</em> magazine (June 2018, p 88), “A core management lesson that ought to be carved in tablets by now: Building a great business requires not only a relentless focus on doing things well this minute, but also an equally relentless focus on doing things better in the future.” Jeff Bezos was quoted in the article as saying, “The three big ideas at Amazon are long-term thinking, customer obsession and a willingness to invent</span></p>
<p><span style="font-size: 12pt;">According to <em>Fortune</em> magazine (June 2018, p 88), “A core management lesson that ought to be carved in tablets by now: Building a great business requires not only a relentless focus on doing things well this minute, but also an equally relentless focus on doing things better in the future.” Jeff Bezos was quoted in the article as saying, “The three big ideas at Amazon are long-term thinking, customer obsession and a willingness to invent</span></p> New -- an interactive course at Book Selling Universitytag:community.bookapss.org,2018-07-06:4097118:Topic:1151162018-07-06T13:27:33.956ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p style="margin: 0px;"><span style="font-size: 12pt;"><span style="margin: 0px; font-family: 'Times New Roman',serif;">New to Book Selling University – a live course. BSU-501: “Lead Generation, Book Sales and Follow Up” is a virtual, one-on-one meeting with Guy Achtzehn This is a live course – not pre-recorded. You will spend at least 60 minutes with an expert in selling books in both small and large, non-returnable quantities to corporate buyers. Discover how to sell your book – not just…</span></span></p>
<p style="margin: 0px;"><span style="font-size: 12pt;"><span style="margin: 0px; font-family: 'Times New Roman',serif;">New to Book Selling University – a live course. BSU-501: “Lead Generation, Book Sales and Follow Up” is a virtual, one-on-one meeting with Guy Achtzehn This is a live course – not pre-recorded. You will spend at least 60 minutes with an expert in selling books in both small and large, non-returnable quantities to corporate buyers. Discover how to sell your book – not just books like yours. You will leave with an understanding of the people who are most likely to buy your books, a list of your top prospects, how to contact them and most important, how to easily repeat the process for long term benefit and growth of your business See it and more at<span style="margin: 0px;"> </span></span> <a href="https://bit.ly/2IAQn55"><span style="margin: 0px; font-family: 'Times New Roman',serif;">https://bit.ly/2IAQn55</span></a></span></p> Book Selling University can help you increase your salestag:community.bookapss.org,2018-06-24:4097118:Topic:1153122018-06-24T15:47:40.212ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span style="margin: 0px; font-family: 'Times New Roman',serif; font-size: 12pt;">Bowker has joined APSS, BookLife and Ingram Spark as a sponsor of Book Selling University. BSU is now open with online, on-demand courses that help you sell more books. Take courses on your schedule, make your publicity more effective, pinpoint social media, improve your sales online. All courses are by the top experts.…</span></p>
<p><span style="margin: 0px; font-family: 'Times New Roman',serif; font-size: 12pt;">Bowker has joined APSS, BookLife and Ingram Spark as a sponsor of Book Selling University. BSU is now open with online, on-demand courses that help you sell more books. Take courses on your schedule, make your publicity more effective, pinpoint social media, improve your sales online. All courses are by the top experts.</span> <span style="margin: 0px; font-family: 'Calibri',sans-serif; font-size: 11pt;"><a href="http://www.booksellinguniversity.com/"><span style="margin: 0px; font-family: 'Times New Roman',serif; font-size: 12pt;">www.booksellinguniversity.com</span></a></span><span style="margin: 0px; font-family: 'Times New Roman',serif; font-size: 12pt;"> <span style="margin: 0px;"> </span></span></p> Bleak outlook reported for Barnes and Nobletag:community.bookapss.org,2018-06-12:4097118:Topic:1154012018-06-12T15:02:22.578ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span style="font-size: 12pt;">The June 5 <em>Wall Street Journal</em> (p B3) posed a bleak outlook for Barnes and Noble. “Same-store sales fell 5.8% in its most recently reported quarter, ended Jan 27, reflecting a drop in traffic at its stores. Total revenue for fiscal 2017 fell 6.5%, the fourth consecutive fiscal year in which sales declined.” <strong>More reasons to seek sales among non-bookstore buyers.</strong></span></p>
<p><span style="font-size: 12pt;">The June 5 <em>Wall Street Journal</em> (p B3) posed a bleak outlook for Barnes and Noble. “Same-store sales fell 5.8% in its most recently reported quarter, ended Jan 27, reflecting a drop in traffic at its stores. Total revenue for fiscal 2017 fell 6.5%, the fourth consecutive fiscal year in which sales declined.” <strong>More reasons to seek sales among non-bookstore buyers.</strong></span></p> Ready to publish your book?tag:community.bookapss.org,2018-05-16:4097118:Topic:1147802018-05-16T20:58:35.131ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span style="margin: 0px; color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">Don’t think in terms of launching it, but as creating a start-up company with long-term aspirations. Successful start-ups come from the vision of the founders and their insatiable drive to build something they want to see in the world. The path to get there is in delighting your customers. Focusing on selling books results in rudderless indecision and false starts on dead-end paths.</span></p>
<p><span style="margin: 0px; color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">Don’t think in terms of launching it, but as creating a start-up company with long-term aspirations. Successful start-ups come from the vision of the founders and their insatiable drive to build something they want to see in the world. The path to get there is in delighting your customers. Focusing on selling books results in rudderless indecision and false starts on dead-end paths.</span></p> Playing it safe can cost youtag:community.bookapss.org,2018-04-19:4097118:Topic:1145932018-04-19T13:19:32.526ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span style="margin: 0px; color: black; font-family: 'Times New Roman',serif; font-size: 11pt;"><span style="font-size: 12pt;">Donald Sutherland was offered 2% of the royalties from Animal House or $35,000. He took the $35,000. Have you ever left money on the table because you wanted the sure thing? Book marketing is full of opportunities and risks. Do you play it safe in bookstores or venture into non-bookstore markets?</span></span></p>
<p><span style="margin: 0px; color: black; font-family: 'Times New Roman',serif; font-size: 11pt;"><span style="font-size: 12pt;">Donald Sutherland was offered 2% of the royalties from Animal House or $35,000. He took the $35,000. Have you ever left money on the table because you wanted the sure thing? Book marketing is full of opportunities and risks. Do you play it safe in bookstores or venture into non-bookstore markets?</span></span></p> Be “positively negative.”tag:community.bookapss.org,2018-03-21:4097118:Topic:1148222018-03-21T13:10:00.110ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span style="margin: 0px;"><span style="margin: 0px; font-size: 12pt;">When most people see a new idea, they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have a new idea. First make a Positive comment, then something Interesting, and if necessary make a Negative observation. And when making that observation, be “positively negative” by offering a twist that could make the idea potentially successful. An idea is like a round peg that won’t…</span></span></p>
<p><span style="margin: 0px;"><span style="margin: 0px; font-size: 12pt;">When most people see a new idea, they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have a new idea. First make a Positive comment, then something Interesting, and if necessary make a Negative observation. And when making that observation, be “positively negative” by offering a twist that could make the idea potentially successful. An idea is like a round peg that won’t fit into a square hole. It needs some re-shaping. What is positive about your latest “round” idea?</span></span></p> New Barnes & Noble strategy -- more reasons to sell special salestag:community.bookapss.org,2018-03-17:4097118:Topic:1148112018-03-17T00:50:03.172ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span style="font-size: 12pt;">Barnes & Noble CEO Demos Parneros “… announced a new strategy: shrinking stores.” According to <em>Fortune</em> magazine (January 2018, p 13), “Paneros’s idea is for the 620-location chain to reduce its assortment of nonbook items, like games and toys, and more cleanly present the books it does sell. The intention is to make book buying more inviting – not to mention more efficient, with cheaper rent. Right now, a typical Barnes & Noble is 26,000 square…</span></p>
<p><span style="font-size: 12pt;">Barnes & Noble CEO Demos Parneros “… announced a new strategy: shrinking stores.” According to <em>Fortune</em> magazine (January 2018, p 13), “Paneros’s idea is for the 620-location chain to reduce its assortment of nonbook items, like games and toys, and more cleanly present the books it does sell. The intention is to make book buying more inviting – not to mention more efficient, with cheaper rent. Right now, a typical Barnes & Noble is 26,000 square feet in size; in the future, many could be as small as 10,000 square feet.”</span></p>