Helping Publishers Sell More Books in More Ways
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Discussions | Replies | Latest Activity |
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APSS Staff Five articles that can help you sell more booksShort-Term Actions to Reach Long-Term Goals -- Jud's blog on Bowker’s website http://tinyurl.com/ow5ttbk Four Ways to Sell More Books to… Started by Brian Jud |
0 | Jan 10, 2016 |
APSS Staff Three parts to every sales proposalA sales proposal has three parts: 1) Strategy – how to use the unique benefit of your content, 2) empowerment - get prospects to believe yo… Started by Brian Jud |
0 | Dec 21, 2015 |
APSS Staff Negotiating a book sale is like playing pokerNegotiating a book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the creativit… Started by Brian Jud |
0 | Dec 14, 2015 |
APSS Staff Handling 4Q buyer objectionsYou may hear a potential buyer say, ”There is no money left in this year’s budget. I’ll get back to you in 1Q 2016.” If so, reply using th… Started by Brian Jud |
0 | Dec 9, 2015 |
APSS Staff Special-sales marketing simplifiedYour buyers seek solutions to problems; your content helps them solve their problems. Show them how. And it makes no difference to them if… Started by Brian Jud |
0 | Nov 17, 2015 |
APSS Staff Move out of your comfort zone...Move out of your comfort zone to sell books to non-bookstore buyers. “You have to recognize that every out-front maneuver you make is going… Started by Brian Jud |
0 | Oct 31, 2015 |
APSS Staff How to sell more books in special marketsSome people looked at Goliath and thought he was too big to hit. David looked at him and thought he was too big to miss. You might look at… Started by Brian Jud |
0 | Sep 17, 2015 |
APSS Staff Be more profitable without lowering your priceWhen negotiating sales of large quantifies of books to corporate buyers you can increase your flexibility since discounts are not fixed and… Started by Brian Jud |
0 | Aug 31, 2015 |
APSS Staff 60 minutes of special-sales informationI did a 60-minute radio show last week about non-traditional marketing, with Dr. Judith Briles. Listen to it at http://ow.ly/QygpO Started by Brian Jud |
0 | Aug 16, 2015 |
APSS Staff Do people buy cars?“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anythin… Started by Brian Jud |
0 | Aug 9, 2015 |