APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'special sales' (60)
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APSS Staff Just do something.When artist Jasper Johns was asked how to create, he replied, "It's simple. You just take something and do something to it. Pretty soon, yo… Started by Brian Jud |
0 | May 10, 2016 |
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APSS Staff Book sales are down -- except in special marketsThe Association of American Publishers (AAP) released Q3 2015 revenue numbers from more than 1,200 trade, K-12, higher education, universit… Started by Brian Jud |
0 | Apr 19, 2016 |
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APSS Staff Think like a burglarThink like a burglar and get in to see more corporate buyers. If burglars want to get into a house, there are many different ways to enter… Started by Brian Jud |
0 | Mar 26, 2016 |
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APSS Staff Sarcasm can improve creativityA caustic coworker could improve your creativity. Participants solved problems after hearing sarcastic phrases, like an insincere “I’m sorr… Started by Brian Jud |
0 | Mar 14, 2016 |
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APSS Staff Sell what your buyers want to buyYour books will have unique and different value for each segment in which you participate. Retail stores are interested in building store t… Started by Brian Jud |
0 | Mar 9, 2016 |
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APSS Staff Lower your book’s unit costThe greater the quantity in which you print, the lower your unit printing cost will be. Therefore, some publishers print books and hold the… Started by Brian Jud |
0 | Feb 28, 2016 |
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APSS Staff Use referrals as a marketing strategy.When you ask one of your corporate customers for a referral you could say, “Do you know of anyone else who could use my services?” You migh… Started by Brian Jud |
0 | Feb 19, 2016 |
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APSS Staff Sell books with less cost up frontIf your goal is to sell 1,000,000 books this year, there are two ways to do it. One is through bookstores, where you will have to find abou… Started by Brian Jud |
0 | Jan 31, 2016 |
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APSS Staff What do you hear when your prospect says "No"?Years ago I was a sales manager for a Fortune 250 company. When I was interested in hiring a salesperson I would tell him or her that I was… Started by Brian Jud |
0 | Jan 25, 2016 |
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APSS Staff Is your book discoverable?Consider the word “discoverability.” How will people find your book? In a retail store, your book is one of many purchase options. And peo… Started by Brian Jud |
0 | Jan 17, 2016 |
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