APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'special sales' (50)

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APSS Staff

Five articles that can help you sell more books

Short-Term Actions to Reach Long-Term Goals -- Jud's blog on Bowker’s website http://tinyurl.com/ow5ttbk   Four Ways to Sell More Books to…

Started by Brian Jud

0 Jan 10, 2016

APSS Staff

Three parts to every sales proposal

A sales proposal has three parts: 1) Strategy – how to use the unique benefit of your content, 2) empowerment - get prospects to believe yo…

Started by Brian Jud

0 Dec 21, 2015

APSS Staff

Negotiating a book sale is like playing poker

Negotiating a book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the creativit…

Started by Brian Jud

0 Dec 14, 2015

APSS Staff

Handling 4Q buyer objections

You may hear a potential buyer say, ”There is no money left in this year’s budget. I’ll get back to you in 1Q 2016.”  If so, reply using th…

Started by Brian Jud

0 Dec 9, 2015

APSS Staff

Special-sales marketing simplified

Your buyers seek solutions to problems; your content helps them solve their problems. Show them how. And it makes no difference to them if…

Started by Brian Jud

0 Nov 17, 2015

APSS Staff

Move out of your comfort zone...

Move out of your comfort zone to sell books to non-bookstore buyers. “You have to recognize that every out-front maneuver you make is going…

Started by Brian Jud

0 Oct 31, 2015

APSS Staff

How to sell more books in special markets

Some people looked at Goliath and thought he was too big to hit. David looked at him and thought he was too big to miss. You might look at…

Started by Brian Jud

0 Sep 17, 2015

APSS Staff

Be more profitable without lowering your price

When negotiating sales of large quantifies of books to corporate buyers you can increase your flexibility since discounts are not fixed and…

Started by Brian Jud

0 Aug 31, 2015

APSS Staff

60 minutes of special-sales information

I did a 60-minute radio show last week about non-traditional marketing, with Dr. Judith Briles. Listen to it at http://ow.ly/QygpO

Started by Brian Jud

0 Aug 16, 2015

APSS Staff

Do people buy cars?

“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anythin…

Started by Brian Jud

0 Aug 9, 2015

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