APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

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All Discussions Tagged 'book marketing' (32)

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APSS Staff Why seek book sales outside of bookstores? The special-sales market is actually larger in size -- more than twice as large -- than the bookstore market. If you do not seek book sales… Started by Brian Jud	0	Aug 4, 2015
APSS Staff Target your promotion Target your marketing messages to those segments with the highest revenue potential. That may not be the largest segment, but the one that… Started by Brian Jud	0	Jul 22, 2015

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