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All Discussions Tagged 'Brian Jud' (34)

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APSS Staff

Define problems before solving them

When generating ideas, solicit problems and not just solutions. People are driven to find solutions quickly, often without a complete and t…

Started by Brian Jud

0 Nov 20, 2016

APSS Staff

It's not about your book

The non-retail sales process is not about you or your book. Rather, it is about providing your customers and readers with valuable informat…

Started by Brian Jud

0 Nov 12, 2016

APSS Staff

Beware the marketing iceberg

The publishing marketplace is like an iceberg. There are visible opportunities (bookstores), making it easy to chart a course. But there ar…

Started by Brian Jud

0 Nov 2, 2016

APSS Staff

Want an idea for a corporate tie-in for selling your book?

 The Subaru Loves Learning initiative conducts the annual Science Books & Film Prizes for Excellence competition to recognize outstandi…

Started by Brian Jud

0 Oct 1, 2016

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