APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'Brian Jud' (34)
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APSS Staff Do you shy away from taking a risk?Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Ita… Started by Brian Jud |
0 | Aug 7, 2017 |
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APSS Staff Visualize your special sales occurringSpecial sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You… Started by Brian Jud |
0 | Apr 6, 2017 |
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APSS Staff Market as a carpenter wouldA carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr… Started by Brian Jud |
0 | Mar 27, 2017 |
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APSS Staff Experiment with your marketing actionsLeisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen… Started by Brian Jud |
0 | Mar 7, 2017 |
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APSS Staff Solve readers' problems and sell more booksYou could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o… Started by Brian Jud |
0 | Feb 27, 2017 |
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APSS Staff The marketing rule of threeTo have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And… Started by Brian Jud |
0 | Feb 15, 2017 |
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APSS Staff Teddy Roosevelt on selling booksThe Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author… Started by Brian Jud |
0 | Feb 2, 2017 |
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APSS Staff What is the value of your content?The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco… Started by Brian Jud |
0 | Jan 15, 2017 |
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APSS Staff Are you solving the right problem?Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t… Started by Brian Jud |
0 | Jan 10, 2017 |
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APSS Staff Negotiate with a "poker face"Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre… Started by Brian Jud |
0 | Dec 20, 2016 |
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