Helping Publishers Sell More Books in More Ways
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Discussions | Replies | Latest Activity |
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APSS Staff What is your secret weapon?What is your secret weapon, the one thing you offer that will help your prospects more than anything else they can do? Think of this as a s… Started by Brian Jud |
0 | Aug 25, 2017 |
APSS Staff Do you shy away from taking a risk?Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Ita… Started by Brian Jud |
0 | Aug 7, 2017 |
APSS Staff Get a second chance after a bad presentationThe “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuff… Started by Brian Jud |
0 | Jul 10, 2017 |
APSS Staff Do you just sell books?If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits… Started by Brian Jud |
0 | Jun 30, 2017 |
APSS Staff Solve buyers' problems and sell more booksWhen selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promo… Started by Brian Jud |
0 | Jun 7, 2017 |
APSS Staff 10 ways companies can use your books as promo itemsA company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways… Started by Brian Jud |
0 | May 24, 2017 |
APSS Staff Special-sales lesson from TED talksTED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract fl… Started by Brian Jud |
0 | May 16, 2017 |
APSS Staff Visualize your special sales occurringSpecial sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You… Started by Brian Jud |
0 | Apr 6, 2017 |
APSS Staff Market as a carpenter wouldA carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr… Started by Brian Jud |
0 | Mar 27, 2017 |
APSS Staff Experiment with your marketing actionsLeisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen… Started by Brian Jud |
0 | Mar 7, 2017 |