APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (162)
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APSS Staff Eliminate competitionWhen you perform on the air, you may tell people to go to the bookstore to buy your book. But when the buyers get there, they see your titl… Started by Brian Jud |
0 | Jul 11, 2014 |
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APSS Staff Sell ebooks in large quantities to corporate buyers.We are working with a national bank that wants to reward customers, prospects and employees. We will set up a branded landing page as an eb… Started by Brian Jud |
0 | Jul 10, 2014 |
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APSS Staff Increase your revenue with sales to special marketsIncrease your sales in a marketplace somewhat larger in size than the bookstore market. If you do not seek book sales outside of bookstores… Started by Brian Jud |
0 | Jul 8, 2014 |
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APSS Staff Have a small niche? Expand it.Do you have a small niche market? A good strategy is to expand it. For example, I wrote a job-search book for college students. They don't… Started by Brian Jud |
0 | Jul 4, 2014 |
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APSS Staff “Cost” is different from “price”When negotiating large-quantity sales, do not negotiate just on price. Some publishers who are new to negotiating large book sales think “c… Started by Brian Jud |
0 | Jul 2, 2014 |
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APSS Staff Sub-segment your market segmentsMany clusters of potential buyers can be further divided into smaller segments, each with different reasons for buying and using the inform… Started by Brian Jud |
0 | Jul 1, 2014 |
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APSS Staff How is trade marketing different from non-bookstore marketing?Special-sales marketing is also called non-bookstore marketing or non-traditional marketing. Regardless of you call it, selling books to no… Started by Brian Jud |
0 | Jun 27, 2014 |
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APSS Staff Know your competitionSelling should take into account the differences among your competitors. Learn how your titles are different and better, and think about ho… Started by Brian Jud |
0 | Jun 25, 2014 |
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APSS Staff Deal with uncertaintyYour corporate prospects do not know you or your company. They may already have a supplier of promotional products with which they feel com… Started by Brian Jud |
0 | Jun 24, 2014 |
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APSS Staff How to be more effective and efficient selling your booksIf you want to sell 10,000 copies of a book through a bookstore, you must get roughly 10,000 people to go there and buy it. If you want to… Started by Brian Jud |
0 | Jun 23, 2014 |
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