APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (162)
| Discussions | Replies | Latest Activity |
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APSS Staff Create relationships with corporate buyers for more salesWhen things change quickly and when corporate buyers face great uncertainty, they want to deal with a company and people they know and have… Started by Brian Jud |
0 | Aug 5, 2014 |
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APSS Staff Go to your buyers -- don't wait for them to come to youWhen selling books through bookstores, your book sits among competitive books on a shelf, waiting for prospective buyers to come to them. M… Started by Brian Jud |
0 | Jul 30, 2014 |
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APSS Staff Increase your profitabilityAs you know, the lower your unit cost the greater your profitability at the same selling price. In special marketing you print to fill orde… Started by Brian Jud |
0 | Jul 29, 2014 |
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APSS Staff Think minimum instead of maximumDo not look at special sales as a big project requiring you to change your business model overnight. Instead, what is the minimum you can d… Started by Brian Jud |
0 | Jul 25, 2014 |
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APSS Staff Prepare your sales presentations by knowing your audiencePreparation for a book-sales presentation is not about your book, it is about your prospect. And since every prospect is different, with in… Started by Brian Jud |
0 | Jul 24, 2014 |
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APSS Staff Use your book as a premium -- for yourselfA premium is an item given away to attract, retain or reward customers. It may also be provided as an incentive to purchase a particular p… Started by Brian Jud |
0 | Jul 23, 2014 |
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APSS Staff Don't forget the emotional buying criteriaCorporate book-buying decisions are made on emotional and rational criteria. You can simply show up at a sales presentation and spontaneous… Started by Brian Jud |
0 | Jul 17, 2014 |
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APSS Staff Lower your book’s unit costThe greater the quantity in which you print, the lower your unit cost will be. Therefore, some publishers print books and hold them in inve… Started by Brian Jud |
0 | Jul 16, 2014 |
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APSS Staff Sell in non-bookstore markets for greater total salesYou can sell more books to an entirely new market segment simply by using a little creativity. Amy Schoen’s title, Get it Right This Time i… Started by Brian Jud |
0 | Jul 15, 2014 |
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APSS Staff Get recurring revenue.In special-sales marketing, your customers may place a standing order (a given number of books to be shipped automatically on some predeter… Started by Brian Jud |
0 | Jul 14, 2014 |
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