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As you finalize your 2018 marketing plan, try writing your goals differently to find new ways to reach them. A goal to “Sell X0,000 books by December 31, 2018” places your focus on selling books. If you say “Reach net revenue of $X00,000” you expand your focus to profitably selling your content through books, speaking, consulting, booklets or other formats. Also plan to increase revenue through corporate sales and other noon-bookstore opportunities.

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