Three strategies for hitting short-term sales targets in traditional markets.

1) Targeted marketing. Communicate directly with buyers to remind or inform them of how well the information in your book can benefit them in some way.

2) Product redesign. You may need to change the delivery of your information to an ebook, booklet or a seminar.

3) New product development. If sales of your current product line languish, replace appropriate existing titles or extend your product line. Line extensions can be made into one category (Chicken Soup for the Soul books), or into several categories such as Weight-Watchers services, books, magazines and foods.