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This week's list of ten marketing tips
- There are no shortcuts on the road to success – it takes time
- “Success doesn’t come from doing a lot in one day; it comes from doing a little more every day,” says Priya Rawat
- Successful selling is the transfer of enthusiasm. Be in the passion industry, enthusiastic about how your content can help buyers.
- The purpose of marketing is to be on the mind of your prospect when your prospect is ready to buy.
- Do not think about how much you get from selling your book, but how much you give the buyers and readers.
- Keep trying for that first sale. It only takes one to get the ball rolling. When someone else believes in you, you believe more in yourself, too.
- Not all motion is forward. You may be on the right path but heading in the wrong direction. Evaluate your progress periodically and make necessary course corrections.
- Don’t publish to make a quick profit. Profitable book marketing requires a long-term perspective, patience and persistence
- No more boomerang books. Eliminate returns with non-returnable sales to non-retail buyers in corporations, associations, schools and government agencies.
- Create an irresistible promotional message – irresistible to the recipient
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