The best way to get a good idea is to get lots of ideas. Don’t stop with the first right answer your find. Look for others. Don’t ask, “How can I…” Instead ask, “In how many ways can I…” Example: “In how many ways can I sell my children’s book? To PTAs, daycare centers, children’s libraries, museums, zoos, parks, moms’ groups, toy stores, supermarkets, airport stores, homes-schooling associations, etc.” What is your next right answer?