APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'marketing' (77)

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SPAN Staff

Find the second right answer

The best way to get a good idea is to get lots of ideas. Don’t stop with the first right answer your find. Look for others. Don’t ask, “How…

Started by Brian Jud

0 Jun 30

SPAN Staff

Ask and you shall receive

You’ve heard, “Ask and you shall receive.” But you have to ask the right question to receive what you want. Google founders Page and Brin d…

Started by Brian Jud

0 Jun 10

SPAN Staff

Why use direct marketing?

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi…

Started by Brian Jud

0 Jun 3

SPAN Staff

Use all five senses when marketing

Pay attention to a variety of different information sources during a presentation or negotiation. If you are visually oriented, focus on th…

Started by Brian Jud

0 May 19

SPAN Staff

What would others do?

When you get stuck in your book marketing, think about what others would do. What people do you respect for creative achievement? A leader…

Started by Brian Jud

0 May 12

SPAN Staff

Do not confuse the terms “book” and “content.”

People do not buy books per se, they purchase what the information in the book will do for them. With non-fiction they purchase wealth gain…

Started by Brian Jud

0 Apr 20

SPAN Staff

What is your marketing strategy?

You can sell more books if you go narrow and deep (more relevance to fewer buyers) rather than wide and shallow (reach more people with les…

Started by Brian Jud

0 Apr 4

SPAN Staff

Not all predictions are valid

Even famous authors are not always right in their predictions. In 1901, British novelist HG Wells said, “I must confess that my imagination…

Started by Brian Jud

0 Mar 27

SPAN Staff

The four basic categories of book promotion

There are many ways in which you can promote your books. You may be comfortable with one or two (social networking, store events), but if y…

Started by Brian Jud

0 Mar 14

SPAN Staff

This week's list of ten marketing tips

There are no shortcuts on the road to success – it takes time “Success doesn’t come from doing a lot in one day; it comes from doing a lit…

Started by Brian Jud

0 Mar 8

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