APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'marketing' (59)

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SPAN Staff

Practice doesn’t make perfect.

Practice doesn’t make perfect. Practice makes permanent. Only perfect practice makes permanent. Make sure you are practicing the right thin…

Started by Brian Jud

0 on Tuesday

SPAN Staff

"Plan" is a verb

Do not think of the word "plan" as a noun, but a verb, a process to help you organize and direct your thinking so you can prepare your futu…

Started by Brian Jud

0 Dec 7

SPAN Staff

Who pays you?

Before you publish your book, recognize that publishers don’t decide revenue, buyers do. How can you help people make the decision to purch…

Started by Brian Jud

0 Dec 4

SPAN Staff

Have the write stuff

Don't stop writing when your book is finished. Write for blogs (yours and others), updates to your material and website, articles, essays,…

Started by Brian Jud

0 Dec 1

SPAN Staff

Three things you need

Three things a fire and a human need: ignition, fuel and oxygen. Set a goal to ignite your desire to sell more books. Fuel that desire with…

Started by Brian Jud

0 Nov 25

SPAN Staff

Level off seasonal variations in sales

Before you publish your book, find out if there are seasonal variations. If so, plan how can you get sales in off-peak seasons? Corporate p…

Started by Brian Jud

0 Nov 21

SPAN Staff

Use planning properly

As you begin planning for 2015, remember that planning is a course of action relating your firm's strengths and abilities (which change ove…

Started by Brian Jud

0 Nov 18

SPAN Staff

Monitor quality at every step

Before you publish your book, confirm that the text was edited after the page layout was completed.

Started by Brian Jud

0 Nov 17

SPAN Staff

Three strategies for entering new markets

Three strategies for developing or entering new segments. 1) Overcome competition. Employ a “flanker” strategy by creating a unique value p…

Started by Brian Jud

0 Nov 13

SPAN Staff

Three strategies for short-term sales

Three strategies for hitting short-term sales targets in traditional markets. 1) Targeted marketing. Communicate directly with buyers to re…

Started by Brian Jud

0 Nov 12

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