APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'marketing' (67)

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SPAN Staff

Ten marketing tips from the week of Feb 23

Here are ten tips that may help you sell more books profitably. Sales in some quantities require little or no discounting or distribution…

Started by Brian Jud

0 on Saturday

SPAN Staff

10 Book Marketing Tips

Here are ten more of my tweets from last week that may help you sell more books profitably. If you would like to follow me on Twitter, plea…

Started by Brian Jud

0 Feb 15

SPAN Staff

How is marketing like a Kaleidoscope?

Manipulating the four functions of marketing (product development, distribution, pricing and promotion) is like looking into a kaleidoscope…

Started by Brian Jud

0 Feb 13

SPAN Staff

Ten Book-Marketing Tips

Here are ten of my tweets from last week that may help you sell more books profitably.   Ditch the pitch – if it’s canned. Customize your p…

Started by Brian Jud

0 Feb 9

SPAN Staff

Write a non-fiction mystery

Every non-fiction book should start out as a mystery. Readers should quickly understand that you have something to say that they never cons…

Started by Brian Jud

0 Jan 29

SPAN Staff

Ten tweets to help you sell more books profitably

Here are ten of Brian Jud's tweets from this week that may help you sell more books profitably. If you would like to follow Brian Jud on Tw…

Started by Brian Jud

0 Jan 24

SPAN Staff

Use all four promotional tools

There are four general promotional tools you can use at different times – online of offline -- to accomplish your marketing goals. These ar…

Started by Brian Jud

0 Jan 9

SPAN Staff

How to know what people want from your book?

Find out how readers and buyers will benefit from your content by creating a three-column PAR statement. In the left column write the Probl…

Started by Brian Jud

0 Dec 23, 2014

SPAN Staff

Practice doesn’t make perfect.

Practice doesn’t make perfect. Practice makes permanent. Only perfect practice makes permanent. Make sure you are practicing the right thin…

Started by Brian Jud

0 Dec 16, 2014

SPAN Staff

"Plan" is a verb

Do not think of the word "plan" as a noun, but a verb, a process to help you organize and direct your thinking so you can prepare your futu…

Started by Brian Jud

0 Dec 7, 2014

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