APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'marketing' (55)

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SPAN Staff

Three things you need

Three things a fire and a human need: ignition, fuel and oxygen. Set a goal to ignite your desire to sell more books. Fuel that desire with…

Started by Brian Jud

0 on Tuesday

SPAN Staff

Level off seasonal variations in sales

Before you publish your book, find out if there are seasonal variations. If so, plan how can you get sales in off-peak seasons? Corporate p…

Started by Brian Jud

0 Nov 21

SPAN Staff

Use planning properly

As you begin planning for 2015, remember that planning is a course of action relating your firm's strengths and abilities (which change ove…

Started by Brian Jud

0 Nov 18

SPAN Staff

Monitor quality at every step

Before you publish your book, confirm that the text was edited after the page layout was completed.

Started by Brian Jud

0 Nov 17

SPAN Staff

Three strategies for entering new markets

Three strategies for developing or entering new segments. 1) Overcome competition. Employ a “flanker” strategy by creating a unique value p…

Started by Brian Jud

0 Nov 13

SPAN Staff

Three strategies for short-term sales

Three strategies for hitting short-term sales targets in traditional markets. 1) Targeted marketing. Communicate directly with buyers to re…

Started by Brian Jud

0 Nov 12

SPAN Staff

Three strategies for growing markets over the long-term

1) Distribution extension. Instead of distributing your books only to bookstores, expand your distribution to other retail outlets such as…

Started by Brian Jud

0 Nov 6

SPAN Staff

Extend your product line for more revenue

Product line extensions can be made into one category (Chicken Soup for the Soul books), or into several categories: such as Weight-Watcher…

Started by Brian Jud

0 Nov 4

SPAN Staff

Get sales at off-peak times

Before you publish your book, find out if there are seasonal variations. If so, how can you get sales in off-peak seasons?

Started by Brian Jud

0 Nov 3

SPAN Staff

Plan how you will reach your buyers

Before you publish your book, find out if customers are congregated in easy-to-reach geographic or demographic concentrations. If not, how…

Started by Brian Jud

0 Oct 31

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