APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'marketing' (77)
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APSS Staff Know your reader before writing your bookSome publishers define their customers in terms of the people who purchase and read their books. Instead, define your books in terms of the… Started by Brian Jud |
0 | Jul 2, 2014 |
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APSS Staff Sell more books to fewer peopleThe book-buying public is extremely diverse in its reading and buying requirements. You will be more effective and efficient finding groups… Started by Brian Jud |
0 | Jul 1, 2014 |
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APSS Staff How to create an identity for your businessA successful business program is a combination of marketing (promotion, distribution, pricing) and non-marketing functions that create and… Started by Brian Jud |
0 | Jun 30, 2014 |
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APSS Staff Where to sell your books?There are two places in which you can sell books – in bookstores or outside of bookstores. That is an obvious statement, but sometimes publ… Started by Brian Jud |
0 | Jun 27, 2014 |
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APSS Staff When selling, create "Fear Filters"You may question why anyone would be afraid to buy your books. But in the corporate environment people have to explain to their bosses if t… Started by Brian Jud |
0 | Jun 24, 2014 |
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APSS Staff 3 ways to sell more booksDo three things to create a sustainable series of large book orders: 1. Publish for uniqueness, 2. Develop a distinctive competence, and 3.… Started by Brian Jud |
0 | Jun 24, 2014 |
Display Your Book at the 2011 BookExpo America!Is BookExpo America part of your marketing plan? If displaying your book at this prestigious publishing event in New York City (Mond… Started by Brad Poulson |
14 |
Mar 4, 2011 Reply by Elaine Smith |
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