APSS - Association of Publishers for Special Sales
Helping Publishers Sell More Books in More Ways
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All Discussions Tagged 'marketing' (77)
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APSS Staff Put yourself under a microscopeI always admired the inventor of the microscope; he devised a tool to see what he didn’t even know was there. But he had a positive belief… Started by Brian Jud |
0 | Jul 25, 2014 |
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APSS Staff Lower your selling costs and sell more books more profitablySelling to an existing non-bookstore customer is less expensive than it is to acquire another customer. The more frequently people in speci… Started by Brian Jud |
0 | Jul 24, 2014 |
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APSS Staff Get more effective and efficient media exposureIf you are selling a book about improving someone’s tennis serve, a review or article in Tennis magazine would more efficiently reach prosp… Started by Brian Jud |
0 | Jul 23, 2014 |
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APSS Staff How to sell more books?Begin with unique content written to meet a market need. Price it properly and profitably. Define your target readers. Create a plan to rea… Started by Brian Jud |
0 | Jul 17, 2014 |
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APSS Staff Multiple revenue streamsSupport your business with different “legs,” each of different width reflecting the amount of its revenue contribution. The main column may… Started by Brian Jud |
0 | Jul 16, 2014 |
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APSS Staff Create a positive imageWhen things change quickly and when corporate buyers face great uncertainty, they want to deal with a company and people they know and per… Started by Brian Jud |
0 | Jul 15, 2014 |
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APSS Staff Increase the size of your marketThe book-buying public grows at the same rate as population growth, so making more and better books will not necessarily increase sales. Se… Started by Brian Jud |
0 | Jul 14, 2014 |
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APSS Staff Increase your profitabilityThe lower your unit cost the greater your profitability. In special-sales marketing you print to fill orders since buyers – particularly no… Started by Brian Jud |
0 | Jul 11, 2014 |
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APSS Staff Create a solid base of revenueSupport your business with different “legs,” each of different width reflecting the amount of its revenue contribution. The main column may… Started by Brian Jud |
0 | Jul 10, 2014 |
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APSS Staff Use each promotion tool based on its functionAdvertising is an awareness medium, not a sales medium; it is not easy to track results on its investment. Started by Brian Jud |
0 | Jul 4, 2014 |
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