APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'marketing' (77)
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APSS Staff Maintain market energyThe flow of energy begins with the author and moves through the publisher to the market. Unfortunately, this energy is diluted as the book… Started by Brian Jud |
0 | Aug 21, 2014 |
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APSS Staff Get book-marketing tips every other weekSee my latest free book-marketing newsletter with info from me, Dan Poynter, John Kremer and others, plus tips on cover design, distributio… Started by Brian Jud |
0 | Aug 20, 2014 |
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APSS Staff Four benefits of market segmentationMarket segmentation offers independent publishers several benefits over mass marketing: You can fine-tune your titles to meet the needs of… Started by Brian Jud |
0 | Aug 19, 2014 |
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APSS Staff What's the Big Idea?Book publishers rightfully believe they grow their revenue and profits by performing innovative marketing activities. But thinking about cr… Started by Brian Jud |
0 | Aug 13, 2014 |
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APSS Staff Narrowcast (vs. broadcast) and get a better responseDirect mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi… Started by Brian Jud |
0 | Aug 12, 2014 |
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APSS Staff Find a new group of buyersMarket segments consist of an identifiable number of people within the total population that exhibit a common need for the books you publis… Started by Brian Jud |
0 | Aug 11, 2014 |
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APSS Staff Publishers do it backwardsMany publishers accept a manuscript, produce the book and then seek a buyer for it. Instead, start with a market need and then find the con… Started by Brian Jud |
0 | Aug 6, 2014 |
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APSS Staff Do you sell non-fiction books?If so, do you want to sell more of them? “In the Spotlight” on the APSS home page regularly features a different special-sales (non-booksto… Started by Brian Jud |
0 | Aug 5, 2014 |
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APSS Staff CSI -- book publishingWhen police begin an investigation to solve a crime, they think about all the possible suspects who might have committed the felony. They n… Started by Brian Jud |
0 | Jul 30, 2014 |
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APSS Staff Do you want to write a better press release?Use the copywriter's formula AIDA. First get Attention, then expand by increasing Interest, then add a few points to hook the reader with D… Started by Brian Jud |
0 | Jul 29, 2014 |
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