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Each of these newsletters begins with an update from APSS – information about new services and ways in which APSS can help you succeed in the world of non-bookstore marketing. These continue with more includes tips for finding potential non-bookstore buyers, making sales presentations and negotiating large-quantity, non-returnable sales. Top Ten lists on a variety of topics give you information, ideas and actions for building your sales, revenue and profits as your business grows. Guest columnists add their expert knowledge on a variety of subjects. You will be introduced to a supplier recommended by APSS -- printers, editors, publishers and more that you may hire with complete confidence that you will be treated fairly and ethically. In “What’s the Big Idea” you will see humorous yet thought-proving ways to grow your sales.

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