Helping Publishers Sell More Books in More Ways
In 2010, 33 Chilean miners were trapped almost one-half mile below the surface. They had limited food and water, so time was a critical issue. They were all saved, and the lessons learned can help book publishers perform better in time-pressured, risky situations -- such as negotiating under competitive circumstances for an order of 300,000 books. Here are the Top Ten Business Lessons from the Chilean Mine Disaster as they could apply to book publishing.