There are almost 400,000 ISBNs issued annually for new titles that are published. Yet statistics have shown that 93% of all these books will sell less than 100 copies. Why? Of course, some people publish a book simply because they always wanted to, and do not intend to sell it. Or they may choose to leave a legacy. But many people write a manuscript and publish it with an expectation of success. In addition to the fact that it is easy to have a manuscript published, APSS believes most books do not sell more than 100 copies because people write and publish without understanding what it takes to be successful. See our Top Ten Reasons Most Books Do Not Sell More Than 100 Copies.