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Get your 2017 Publicity Planner. Every year Paul Krupin ( creates a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the day they occur. Paul gave me permission to pass this on to APSS members, so here is the link to his Publicity Planner for 2017:

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