APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

“Bound Book Date” refers to the time when the book comes off the printer’s press. The term “Publication Date” is the day when you really begin to market your title to the consumer. This is when you should begin media appearances, advertise or have display promotions in stores. The time from “Bound Book Date” to “Pub Date” should be between 4 to 6 weeks. This time must be allowed for you to tee your title up from the time it leaves the printer’s plant to the time it is displayed in stores to support your marketing efforts

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