APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull when you are afraid, that is courageous. What gives you the courage to act on your ideas? Having a well-thought plan? Encouragement? Faith in the idea? Past successes? What puts a lion in your heart? “Bravery is being the only one who knows you’re afraid.” Col David Hackworth

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