APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Some marketing functions are explicit. People can see that your book is larger or smaller than competitors and they can compare prices. But creating a leadership image is an intangible marketing process. It is something people think when they hear your name: “He/She is the ¬¬ expert in….” This image is created through consistent, concise and persistent communication with a target segment. 





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