APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

You are probably not advertising on TV, but this by data specialist Scott Parker reminds us of the need for repetition of a message to a target buyer: “Run a TV commercial at least four times a day, four days a week, three times a month. If you run it less than that, your ad money would be better spent elsewhere.”  How often to repeat a message?

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