APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

What will your publishing business be like in the year 2020? Do you have a plan to get there? Improve your 2020 vision with four sights: 1) Foresight. Create possible future scenarios and then plan your new mix of product, distribution, pricing and promotion decisions accordingly. 2) Hindsight. Evaluate what you did in the past and learn from your mistakes. 3) Insight. What is the unique difference that separates your product from competitors? 4) Outsight. Create a mastermind team – a group of professionals with various backgrounds and meet regularly to evaluate your position and plans.

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