Have you ever heard people say, “break a leg” and wondered where that phrase originated? In the early days of Greek theater a stage was built as a temporary platform. After a performance, people in the audience would surround the actors on the stage to congratulate them. The better the actors’ performances, the larger the number of people who would approach them. If too many converged on the stage the supporting legs could – and often did – break.

The concept of your marketing platform is analogous to a stage. You are the only person on it, clearly visible to all your devotees. But your fans are in the audience looking up at you on your platform, which is propped up by a number of legs. Build a strong foundation of “legs” -- relationships with people who will support you through and beyond the introduction of your book.