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All Discussions Tagged 'book marketing' (79)

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APSS Staff

Be yourself when marketing

“Stop comparing yourself to others. There will always be someone who seems smarter than you, catches on faster than you, or seems to have e…

Started by Brian Jud

0 Oct 31, 2015

APSS Staff

Adapt to survive in business

Advice from a SEAL commander: “ Survival is not about who's the strongest or fastest, but who can best adapt to change. Navy SEALs are mast…

Started by Brian Jud

0 Oct 13, 2015

APSS Staff

A Lesson From Jeff Bezos: Opportunity Before Product

Many publishers first create a book and then look for ways and places to sell it. Instead, research the conditions that are best for growth…

Started by Brian Jud

0 Sep 28, 2015

APSS Staff

Monkey Traps and Marketing

There is a unique way to trap monkeys in the islands of the South Seas. The natives drill a small h*** in a coconut, hollow it out and fill…

Started by Brian Jud

0 Sep 17, 2015

APSS Staff

Be “positively negative.”

When most people see a new idea they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have…

Started by Brian Jud

0 Aug 31, 2015

APSS Staff

Survival skills for startups

“The two most basic survival skills for startups are understanding the concept of ‘win-win,’ and how to forecast profits and losses.” (Wall…

Started by Brian Jud

0 Aug 26, 2015

APSS Staff

TV opp for authors

“’Late Night With Seth Meyers’ has become a haven for writers, particularly novelists, with the host welcoming more than a dozen authors in…

Started by Brian Jud

0 Aug 9, 2015

APSS Staff

Do you want to write a better press release?

Use the copywriter's formula AIDA. First get the reader’s Attention, then expand by increasing Interest. Next, add a few points to hook the…

Started by Brian Jud

0 Aug 4, 2015

APSS Staff

Finding new ideas is like prospecting for gold

Finding new ideas is like prospecting for gold. If you look in the same old place where everyone else is looking you will only find tapped…

Started by Brian Jud

0 Jul 22, 2015

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