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All Discussions Tagged 'book marketing' (79)

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APSS Staff

Use referrals as a marketing strategy.

When you ask one of your corporate customers for a referral you could say, “Do you know of anyone else who could use my services?” You migh…

Started by Brian Jud

0 Jan 25, 2016

APSS Staff

Write your marketing plan as you would a novel

Do you write fiction? Writing your marketing plan as a novel can be a fun way to create it. Identify and deal with hidden assumptions and t…

Started by Brian Jud

0 Jan 17, 2016

APSS Staff

Are you in the right LinkedIn groups?

“You should be in 3 types of groups: 1. where your competitors/peers are 2. where your hiring managers are, and 3. groups than enable you t…

Started by Brian Jud

0 Jan 10, 2016

APSS Staff

Write your goals differently for better results

As you finalize your 2016 marketing plan, try writing your goals differently to find new ways to reach them. A goal to “Sell X0,000 books b…

Started by Brian Jud

0 Jan 4, 2016

APSS Staff

Planning is like laying track for a railroad

Planning is like laying track for a railroad -- it establishes a solid foundation, provides a path to your destination and controls deviati…

Started by Brian Jud

0 Dec 21, 2015

APSS Staff

Newsjacking is a proven technique

Newsjacking is a proven technique for generating sales leads, adding new customers, getting media attention, and growing your business. It’…

Started by Brian Jud

0 Dec 14, 2015

APSS Staff

A simple formula for determining profits

“While there is not a simple formula for determining whether a book has been profitable or not, a rough rule of thumb for calculating reven…

Started by Brian Jud

0 Dec 14, 2015

APSS Staff

How to increase cash flow

Become market oriented and increase your cash flow by mastering the art of listening to customers and prospects, understanding their needs,…

Started by Brian Jud

0 Dec 9, 2015

APSS Staff

Is your book doscoverable?

Consider the word “discoverability.” How will people find your book?  In a retail store, your book is one of many purchase options. And peo…

Started by Brian Jud

0 Nov 17, 2015

APSS Staff

Appreciate the hard times

Advice from a SEAL commander: “Hard times help you adapt--quickly.” People who go through hard times should learn to appreciate them, recog…

Started by Brian Jud

0 Nov 9, 2015

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