Helping Publishers Sell More Books in More Ways
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APSS Staff What is your leadership image?Some marketing functions are explicit. People can see that your book is larger or smaller than competitors and they can compare prices. But… Started by Brian Jud |
0 | Jul 10, 2017 |
APSS Staff How do you define opportunity?“Some people think of opportunity the way it’s defined in the dictionary—as a set of circumstances that make something possible—and they ta… Started by Brian Jud |
0 | Jun 30, 2017 |
APSS Staff New app for serialized fictionRadish is a new app for serialized fiction, designed for the mobile generation. https://www.radishfiction.com/ “On Radish you can write, sh… Started by Brian Jud |
0 | May 24, 2017 |
APSS Staff How often to repeat a message?You are probably not advertising on TV, but this by data specialist Scott Parker reminds us of the need for repetition of a message to a ta… Started by Brian Jud |
0 | May 16, 2017 |
APSS Staff Book Endorsement EtiquetteGenerally speaking, you should never have to pay for a book endorsement. Also, if you ask for a book blurb and an author gives you one, be… Started by Brian Jud |
0 | May 2, 2017 |
APSS Staff Tip for writing a short storyA college class was told they had to write a short story in as few words as possible, and the story had to contain the following three thin… Started by Brian Jud |
0 | Apr 23, 2017 |
APSS Staff Will your new book have life after birth?The book-marketing process does not start when your first books are delivered. There are many marketing actions you can take before your b… Started by Brian Jud |
0 | Apr 15, 2017 |
APSS Staff What are the Ten Secrets of “Lucky” Marketers?“Lucky” Marketers … 1. Know that people buy the benefits (to them) of the book’s content get buyers 2. Seek profitable sales to build their… Started by Brian Jud |
0 | Apr 6, 2017 |
APSS Staff Ask questions in a way that will stimulate multiple responses.If you say, "Where else can we sell this book?" then the first plausible idea will answer the question. Instead, ask, "In how many other m… Started by Brian Jud |
0 | Mar 27, 2017 |
APSS Staff Have the courage to pick up that phone and call your prospectTo not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w… Started by Brian Jud |
0 | Mar 22, 2017 |