APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (172)
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APSS Staff Learn from your book-marketing successes and your mistakesA good outcome can make us stick with a questionable strategy that worked this time, and a bad outcome can cause us to change or discard a… Started by Brian Jud |
0 | Aug 25, 2017 |
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APSS Staff What is your leadership image?Some marketing functions are explicit. People can see that your book is larger or smaller than competitors and they can compare prices. But… Started by Brian Jud |
0 | Jul 10, 2017 |
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APSS Staff How do you define opportunity?“Some people think of opportunity the way it’s defined in the dictionary—as a set of circumstances that make something possible—and they ta… Started by Brian Jud |
0 | Jun 30, 2017 |
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APSS Staff How often to repeat a message?You are probably not advertising on TV, but this by data specialist Scott Parker reminds us of the need for repetition of a message to a ta… Started by Brian Jud |
0 | May 16, 2017 |
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APSS Staff Will your new book have life after birth?The book-marketing process does not start when your first books are delivered. There are many marketing actions you can take before your b… Started by Brian Jud |
0 | Apr 15, 2017 |
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APSS Staff What are the Ten Secrets of “Lucky” Marketers?“Lucky” Marketers … 1. Know that people buy the benefits (to them) of the book’s content get buyers 2. Seek profitable sales to build their… Started by Brian Jud |
0 | Apr 6, 2017 |
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APSS Staff Ask questions in a way that will stimulate multiple responses.If you say, "Where else can we sell this book?" then the first plausible idea will answer the question. Instead, ask, "In how many other m… Started by Brian Jud |
0 | Mar 27, 2017 |
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APSS Staff Have the courage to pick up that phone and call your prospectTo not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w… Started by Brian Jud |
0 | Mar 22, 2017 |
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APSS Staff Define your target readers with the Five Ws:When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will redu… Started by Brian Jud |
0 | Mar 7, 2017 |
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APSS Staff Market to people -- not segmentsRemember that you are marketing to people. So who is the typical person in each segment who will actually purchase your book? If you can de… Started by Brian Jud |
0 | Feb 27, 2017 |
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