The goal of the Professional Independent Publisher (PIP) program is to help overcome the mainstream stigma of self-publishing by providing a certification process that will qualitatively evaluate applicants for their knowledge, understanding, and implementation of the professional book publishing process.
The PIP program will utilize a benchmark standard and should function to produce authors who understand the industry and how to do business in it to achieve their respective publishing goals and satisfy the needs of their respective target markets.
We intend for it to achieve these means by helping to educate a Publisher on how to better market and position themselves for book sales, and then once they are PIP certified, the certification itself would indicate to more prominent reviewers, larger distributors, and other institutional entities, that this Publisher is worth their time.
The program will have to have a method for measuring qualitative and quantitative characteristics of the publishing company as well as a process for allowing analysis of the publishers' books.
From an institutional standpoint the certification program and resulting certification award should be meaningless as a marketing tool to the general public. To begin with, its entire function should be to inform the industry “gatekeepers”, who currently limit their involvement with independently produced book titles due to increased risk of investment, that the book in question has met their standard of quality.
To make this a reality, we will need feedback from the key players within the publishing industry. In that regard, we would like to see an advisory board composed of big names within the industry as well as pragmatic voices from the small press community. While this advisory board is still in preliminary stages, we have begun the process of establishing the PIP criteria by creating Best Practices discussion threads.
To view the index of criteria topics visit here:
If a certification program can differentiate between a mediocre product and a great product then the industry gatekeepers can use such a certification program to expand the flow of independent books into their systems in way that is profitable for the gate-keepers, publishers, and authors.
Likewise, the certification program can help make Independent Publishers more self aware of their place within the industry, helping them to best utilize their resources in selling books and/or achieving their goals.
The goal of the Professional Independent Publisher (PIP) program is to help overcome the mainstream stigma of self-publishing by providing a certification process that will qualitatively evaluate…Continue
Hi, Scott:The biggest problem we face as self-publishers is the stigma of producing very badly written and manufactured books. That's not to say that the big publishing houses don't also put out bad…Continue
With the depth of information that we are collecting through the PIP Criteria Input process, I decided to create one more discussion thread that would be a specific place to catalog the actual PIP…Continue