Authors have been trained to think that if their book has “distribution” then it will be stocked by bookstores everywhere and will sell like hotcakes.  The reality is actually quite different.

Distribution is one of the most misunderstood aspects of the publishing business. Some authors get it confused with wholesalers like Ingram or Baker & Taylor. Some authors get hooked up with distribution companies that promise them the world and produce little to nothing in the long run.

Mark Levine, author of The Fine Print of Self-Publishing and CEO of Hillcrest Media Group (which provides POD and traditional distribution to 1,000+ authors) will clear up the confusion!  

Come to CIPA's Saturday, March 17 meeting and learn:

• What "book distribution" is and what it isn't
   
• The types of distribution:  print-on-demand (POD), traditional, and ebook
   
• The relationship between distribution and wholesale
   
• The relationship between distribution and marketing
   
• Distribution math: How the wrong publisher, high printing costs and low royalties, can alter an author's bottom line 

You will come away from the presentation armed with knowledge so that when it comes time to distribute your book, you will know what questions to ask, what to expect with a distribution contract, and you’ll have more certainty that you’re making the right choices about distributors and distribution options for your book.

$15 members, $30 non members. Register at http://www.cipacatalog.com